01Creator video
Voice over, product explained
Performance metricsMeta ads
- Amount spent
- €27,820.27
- Purchase ROAS
- 3.00
- CPA
- €18.27
- CPC
- €0.68
- CTR
- 2.35%
Individual video ad · EUR
E-commerce • DTC
Creative Strategy &Acquisition Leadership
I help consumer brands build more profitable acquisition through fresh creative angles, diverse ad formats and a consistent flow of content that helps reduce creative fatigue.
With 8+ years of experience in marketing and social media advertising, I bring together creative strategy, team leadership and performance analysis. My entrepreneurial background has taught me to see how the whole business fits together, from product and customer experience to acquisition, conversion and retention. That perspective helps me connect creative decisions to broader business goals.
01 / Selected work
Selected Meta ads
02Lifestyle video
Summer sale
Performance metricsMeta ads
- Amount spent
- €11,413.14
- Purchase ROAS
- 2.58
- CPA
- €21.57
- CPC
- €0.52
- CTR
- 2.27%
Individual video ad · EUR
03Carousel ad · 3 cards
Style inspiration + bundle offer
Performance metricsMeta ads
- Amount spent
- €9,442.87
- Purchase ROAS
- 3.06
- CPA
- €29.52
- CPC
- €1.09
- CTR
- 1.70%
Whole carousel ad · EUR
04Creator video
Occasion-led inspiration
Performance metricsMeta ads
- Amount spent
- €11,690.76
- Purchase ROAS
- 2.93
- CPA
- €21.71
- CPC
- €0.76
- CTR
- 2.76%
Individual video ad · EUR
05Creator video
Visual hook and problem statement · Christmas campaign
Performance metricsMeta ads
- Amount spent
- €17,598.22
- Purchase ROAS
- 3.10
- CPA
- €24.93
- CPC
- €0.81
- CTR
- 1.98%
Individual video ad · EUR
06Static carousel card
Lifestyle + product detail
Performance metricsMeta ads
- Amount spent
- €8,642.99
- Purchase ROAS
- 2.69
- CPA
- €21.77
- CPC
- €1.32
- CTR
- 1.25%
Whole original carousel ad · EUR
02 / My approach
My Approach
I believe the best ads feel like content people want to watch: interesting, relevant and natural to the platform.
Research & Testing
I constantly research competitors and follow emerging trends, adapting relevant ideas to the brand. With my team, I explore different formats, creators, voices, hooks, visuals and copy, then test how they perform.
Organic Insights
Organic content is part of that process too. It helps us explore which ideas, videos and faces connect with an audience and gives us directions to test in paid advertising.
Measure & Evolve
The process keeps moving: measure the results, build on what works and keep searching for fresh creative angles.
03 / Work together
How we can
work together
Full-service creative
A recurring creative service with my team of video editors, designers and UGC creators. I lead the strategy and briefing, and my team brings the ideas to life through production.
From research and messaging to testing and iteration, we keep fresh creative moving.
Leadership for your team
I work with your existing team as Head of Creative, Head of Acquisition or Head of Growth, taking ownership of strategy, creative direction and results.
I set priorities, lead delivery and guide testing and iteration, staying accountable for performance and what we do next.
Let’s Work Together
Need a stronger creative pipeline or someone to lead your creative and acquisition team?
I’m open to working with consumer brands and discussing leadership opportunities. Get in touch to talk about your goals and where I could help.